Play.com's Halo 3 Release date

Play.com have the much anticipated Bungie game, Halo 3 as a 24th November 2007 release date, i wonder what truth there is to this?

take a look at the screen shot, what does everyone think? id say that was fairly late in the day for a release date!

I hope it comes sooner, but maybe we have a release date to look forward too? i wouldn't count your chickens!