Bruno next for Borat

Sacha Baron Cohen has picked his next project and is currently shopping the Borat follow-up to studios.

Universal Pictures, according to industry insider mag the Hollywood Reporter, has extended a $42 million offer to Baron Cohen for the movie rights to Bruno, a film based on another of the actor's alter egos, a gay Austrian fashion show presenter and "the voice of Austrian youth TV." Bruno is the last of Cohen's outrageous characters to make the jump to the big screen.
THR adds that DreamWorks, Sony, Fox and Warner. Bros. are all also interested in the project.

Bruno is expected to start shooting in the summer. The film, which Baron Cohen is co-writing with Borat collaborator Jay Roach, is still in need of a director.

The character originated on Da Ali G Show in the segment Funkyzeit mit Bruno (Funkytime with Bruno).